How Can Life Insurers Support The Growing Ranks Of Women Advisers?


Women advisers are indicative of the changing dynamics of the life insurance industry. Brian DeMaster shares Accenture research that can guide insurers to better support their women advisers.

For the Accenture North American Insurance Financial Advisers Study, we surveyed 300 financial advisers across North America to determine the factors at play in the life insurance and wealth management industry. In particular, our research revealed six key findings. In today’s blog post, I’ll discuss the sixth finding from the study: that women advisers reflect a changing dynamic within the advisor workforce.

Watch the podcast below as my colleague Patrick Lyons shares some of the key research findings.

To summarize, the life insurance industry is in transition. Our study highlighted six factors that are pressuring life insurance and wealth management firms to make material changes to the way they do business. Key among them is that a shift toward holistic, advice-led service is critical for addressing customer expectations and improving the bottom line.


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